More than 5 years ago, we worked together with our friends from Crossfit Pica in creating engaging content about their 4 spaces located in Neuquén and Cipolletti. We generated organic photo and video content with the aim of promoting their activities, routines, special events, and promotions. We planned and scheduled posts to maintain a consistent presence on social platforms. Metric analysis and strategy adjustments are key elements for optimizing their outreach.