We designed the logo and identity for Cortez Wine On Tap. For this, we took the fox as the central axis, an animal known for its skill, observation, camouflage, and persistence. These are characteristics that we believe Cortez will embody in its menu, its place, and its audience.
We created a dynamic synthesis of the fox, simulating the waves of a grape cluster, a wine glass, or a bottle. An abstract figure with character. To counterbalance the movement in the logo, we opted for more robust fonts to give a strong form to the entire identity.