In 2019, Copade Neuquén called us for an exciting project: to create the graphic identity for the Science Mission event. For this identity, we developed a dynamic variety of designs with graphic elements that resonate with the language of science and technology. We adapted our approach to align with the visual preferences of young people aged 5 to 16, exploring the realms of video games, YouTubers, and influencers.
Our commitment to the project extended to a comprehensive communication plan, creating the necessary pieces for social media, print media, and digital channels. Additionally, we actively contributed to the overall execution of the event, designing signage, graphic elements, stage setups, and more. Mission Ciencia experienced an astonishing participation of 300,000 people during its two weeks.