The proposed logo below represents Aluminé in a handwritten, fluid, and meandering stroke, alluding to the river and the nature of the word as a vehicle for stories. The initial letter A, in a semi-closed circular shape, schematically suggests the birth of the river in the lake of the same name. The color palette was selected from three axes that integrate and converge in the theme developed here: the Aluminé River, as the protagonist; the Argentine flag, due to the institutional nature of the celebration; Mapuche culture and its worldview. A second symbol, of a more formal and solemn character, was developed to complement the main brand and official documents on the occasion of the city’s centenary. It is a pattern present in nature and in the arrangement of the leaves and fruits of the Pehuén tree. The central spiral symbolizes the process of birth, growth, and evolution; in this case, a new leaf about to emerge.