In a large-scale collaboration with Creax Producciones, we were summoned to breathe life into the brand and visual aesthetics of ‘Origen Neuquén,’ an interactive experience showcasing the fascinating production circuits of the Neuquén province.
Our brand proposal drew inspiration from the constant dynamism of production. Using the letter O as a starting point, we crafted a logo that captures this incessant movement. This innovative vision allowed us to design visual elements that highlight each productive region, accompanied by a vibrant color palette.
Origen Neuquén was not just an event; it was a fully interactive experience! Each participant immersed themselves in the challenge from their own perspective, getting to know the productive richness of the province.